Increase Art Sales by Reducing Choice
Increase Art Sales by Reducing Choice
The Easiest Choice
There’s a famous study where two stalls were set out selling different flavours of jam. One stall offered 6 varieties, and the other offered 24 varieties. In the end, the stall offering only 6 varieties sold a lot more jam than the one offering 24, suggesting that it’s not always a case of the more choice the better.
Often, when faced with an overwhelming number of options, people will take the easiest choice and choose none of them.
“If you give people too many options, they will choose none of them ”
Tell People What They Want
I have made the ordering process much easier, by removing a lot of choice. I now have just two standard size options, and all prints come with a mat as standard. Customers no longer have to make difficult decisions which may put them off making the purchase.
The fact is, a lot of people don’t really know what they want until you tell them. So you need to make sure you are at least suggesting what your customers might like, rather than having them make all the decisions.
However, as some people do like to choose every detail, I make it clear that custom sizes are available on request, so that people who want to make more decisions can still do so, but the people who like to have the decisions made for them won’t be put off.
Are you giving people too much choice?
If you offer a service such as commissioned paintings or custom-made crafts, how many decisions to your customers have to make before they can buy something from you? Could the number of choices available be driving people away?
Think about whether there are any choices you can remove. Do you have a most popular option, which you could offer as your standard product? Can you make any of the decisions for your customers to make it easier for them?
So: Can you really make money from art? A good read…yes you can!
I’d love to hear your thoughts on this. Do you agree that too much choice can be a bad thing, or do you think the more options the better? Leave a comment below and let us know about your experiences.
Can You Really Make Money From Art?
Do an Art Business SWOT Analysis
Comments (12)
Thank you!
Hello There. I found your blog using msn. This is a really well
written article. I’ll make sure to bookmark it and return to read more of your useful information. Thanks for the post.
I’ll certainly comeback.
Yes, please see comment on your article: 7 tools for increasing your holiday sales on Instagram.
Thanks, Joyce
Thank you a bunch for sharing this with all
people you actually understand what you’re talking approximately!
Bookmarked. Please also seek advice from my website =).
We will have a link alternate arrangement among us
Hi, Good for you as a writer. If you’re serious in what you do, I would go for a paid option. You won’t have the advertising on your site and will look more professional. If you’re using WordPress, I have a blog with great options. You can read it here:
https://joycebragdonstudio.com/best-cheap-wordpress-hosting/
Good luck!
Pretty! This has been an extremely wonderful post. Many thanks for supplying these details.
Thank you for the interest, and yes, I will visit your site. Joyce
Superb blog! Do you have any hints for aspiring writers?
I’m hoping to start my own blog soon but I’m a little lost on everything.
Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed ..
Any suggestions? Kudos!
After looking at a few of the articles on your site, I seriously appreciate your
way of writing a blog. I saved as a favorite it to my bookmark
site list and will be checking back in the
near future. Please visit my web site too and let me know how you feel.
I love this post, so thank you for the time spent! If anyone fancies writing something for a fantabulous dog blog, please take a look at one of their more recent dog articles- go to my site, for an example. Find their info at TufToys.com asap 🙂
I used to be suggested this blog by way of my cousin. I’m no longer certain whether or not this post is written by way of him as no one else recognise such detailed about my problem. You’re wonderful! Thank you!
Hi there, just became alert to your blog through Google, and found that it’s truly informative. I am gonna watch out for brussels. I’ll be grateful if you continue this in future. Many people will be benefited from your writing. Cheers!
Further reading
2021 Social Media Marketing Calendar
SEO Blogs Accepting Guest Posts
